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Juliana bicycles

The Original Women’s Mountain Bike

“In the ’80s and ’90s, mountain bikes were effectively designed for, and marketed to, men.  At the same time, a few bold females were pioneering the sport for women.  Inspired by this movement, Juliana bicycles felt it was time for a change.

In 1999 Juliana bicycles created the first mountain bike aimed specifically at female riders. It was a groundbreaking shift in focus for the industry, driven by a groundbreaking woman – Juli Furtado – one of the fiercest mountain bikers of all time. ”


Why Juliana?